Alex Dixon, Founder
Why we exist
Sam Altman, OpenAI CEO, has this quote “95% of what marketers use agencies, strategists and creatives for will be handled by AI at nearly no cost”.
DACRE is interested in the 5%.
We’re interested in the specific, sharp and singular.
Here to define the brands of the next decade. To create hit after hit. Fueled by a prolific production model.
Breathing new life into what an advertising agency means
Focused on forging long-term partnerships, ones where we’re side-by-side. In offices, on shop floors and amongst audiences. Unravelling the unusual and unexpected.
Cocooned around brands. Consistent yet flexible. Blending the very best in the industry with the outliers. The artists, designers, thinkers and doers of our time.
Nurturing, replenishing and reinventing brands. Creating an advantage for brands and empowering them to fly. Over months, years and decades.
With a real care for craft
Designed for people by people. Moving from begging, borrowing and stealing people's time to one that enriches, educates and entertains.
Done with honesty and transparency. Full of energy and optimism.
We’re here to stand tall, here for the long run and here to build a life’s work.
Nice things people say about us
“Under Alex’s leadership, his team always listens to the needs of the business, gets under the skin of the brief and, takes the time to understand our business inside and out. Alex has helped drive a real step change in thinking, challenge the creative output with real honesty and transparency to ways of working”
Rich Burgess: Global Principal, Brand Digital & Social Media