Alex Dixon, Founder
Born out of one big problem
Our industry for far too long has begged, borrowed and stolen time. To the point we have skip buttons, ad blockers and people depart with their hard-earned cash to avoid.
The brands that will define the next decade won’t be the ones looking down from up high.
The brands that are real. The brands that listen. The brands that walk with us amongst our complex and messy lives.
These are the ones that will win.
A new model
Brands play a small role in people's lives. But that role should be enriching, educating, entertaining and honest. Our model is built around creating long-term value.
Pairing a consistent team with the artists, designers and the thinkers & doers of our time.
Building brands through a new set of tools… from creators, merch, events, collabs, partnerships, in-store to the product, fans, short-form, long-form, OOH, TVC & more.
Organising teams around a new nimble production model mixed with smart project management. Tweaking, adapting and adjusting. With a constant feedback loop directly plugged into audiences.
Combining the old and the new, mixing our creative ingenuity with technology possibilities.
With a commercial model centered around value, moving from throwing bodies at problems to partnerships set on clear outcomes.
Our DNA
DACRE, named after the founder’s late grandfather, Alex Dixon, is an ex-director at the agency DEPT.
Born out of a frustration of agencies being more focused on admin, back-to-back meetings and inflated rate cards to creating real value through solving tough problems. An agency built around honesty. Built around true partnerships. Built around a care for the craft.
An agency built to create the brands of the next decade.
Experience working with brands like Just Eat Takeaway, Roblox, Klarna to Mammut, The White Company and Fortnum & Mason.
Nice things people say about us
“Under Alex’s leadership, his team always listens to the needs of the business, gets under the skin of the brief and, takes the time to understand our business inside and out. Alex has helped drive a real step change in thinking, challenge the creative output with real honesty and transparency to ways of working”
Rich Burgess: Global Principal, Brand Digital & Social Media