It’s our mantra, manifesto, call it our vision… it's our reference point. 

29 Nov 2024

1,368 reasons to work with DACRE

If we don’t own what we create, what do we have left?

17 Apr 2025

"delete all IP law"

The system we’re operating in has fundamentally changed. 

15 Apr 2025

The landscape has changed but agencies have not

I’m talking about the actual context and the state of content is going to be so different to anything that we can really envisage at the moment

08 Apr 2025

What Bowie can teach us about AI

Lardini’s approach to their workforce is at the heart of who they are as a business and what they stand for

07 Apr 2025

It’s important to work next to people who are smiling

Our latest article published in The Drum about doing more of the work that doesn’t scale, the long, hard, sometimes painful work. It's where the hidden gems of true value are waiting.

24 Mar 2025

It’s time we do more of the long and boring stuff

It’s looking at where that tension lies within the work. What is it actually saying? Is it punching against something? Is there a sharpness to the work?

14 Mar 2025

If you don’t have an antagonist, do you have a point?

After having a stroke at 25, London based artist & designer Eilish Briscoe created a typeface to show the process of learning to write again

05 Mar 2025

Artist Interview Series: Eilish Briscoe

Products that are made by people for people. Driven by intuition. As the years slide on, the power of this will become more and more potent!

25 Feb 2025

Jony Ive and his mantra for design

The Senegalese artist and curator explores the social construction of power and the cultural implications of how it is distributed. Her practice is a conversation between physical and digital mediums, by way of AI. 

18 Feb 2025

Artist Interview Series: Linda Dounia Rebeiz

52 pages and 18,534 words from the likes of David Ogilvy, Byron Sharp & Dave Trott to Will & Ariel Durant, Alain de Botton & Robert Greene.

11 Feb 2025

The Marketing Book of Aphorisms by DACRE

In a world where every page you turn, scroll you take and exhibition you see is the sea of sameness. Kennedy’s work stands out. It’s fresh, striking and puts Kenya on the map as a creative powerhouse.

04 Feb 2025

Artist Interview Series: Kennedy Mirema


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