The Marketing Book of Aphorisms by DACRE

11 Feb 2025

Launching The Marketing Book of Aphorisms by DACRE.

52 pages and 18,534 words from the likes of David Ogilvy, Byron Sharp & Dave Trott to Will & Ariel Durant, Alain de Botton & Robert Greene.

Covering brands, creativity & copy to strategy, new business and psychology. This has been added to since the pandemic. A tool I’ve used personally over the years. It’s my book of reminders. It helps me recentre. It gets me back to the basics.

Share it. Use it. Add to it. Do whatever you want with it. It’s open source and there to be mined.

You can access the doc here.