Your IP is everything

16 May 2025

Your IP is everything.

The stuff you’ve acquired over the years.
We underestimate the value of our own IP.

Boxed in by job titles and the number in our pay check.
Frozen by the fear of showing our hand to the world.
What if it comes across as cringe? What will people say? What if it fails?

The thing is, when you take what you have into the open market, suddenly you realise the actual value of your IP.

It’s more than your creds and logos.
It’s how you show up, your POV, the way you interact.
It’s these subtle small overlooked details that suddenly hold huge weight.

As we move towards portfolio careers, your IP is everything.

It’s how you wrap it up, productise it and share it.

The market needs your IP.
Brand it up smart.
Get it out there.
Inspire others.