Brand 2.0

The report explores the thinking, tools and systems of navigating the age of instability. It takes inspiration from the Hitmakers, from musicians and art collectives to production houses and luxury. 

What you will get from the report:

  • The new suite of brand tools
  • Entering the age of Hitmakers
  • Decoding Hits & what we can learn from Charli XCX
  • The new 'prolific never precious' production model
  • What this all means for brands

This isn’t about a 10-step process. A one-size-fits-all approach. It is to make you think. It is to make you look closer. It is to spark new models, codes and principles. It is to help form the brands of the future.

We hope you find it useful. 


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