Brand in 2030
What will 2030 look like? The honest answer, no one really knows.
Whilst the trend chasers, vibe shifters and transformation ‘experts’ are confidently predicting the future.
At DACRE, we’re taking a different approach. Asking the question, what won’t change?
As Mr Bezos points out, what won’t change is something you can build a solid strategy around. For a business like Amazon, customers now and in 5 years’ time will still want faster delivery and lower prices. This is what their whole business and brand are built around.
Change is about how businesses compete. Knowing what to keep the same and what to do differently. What to add and what to remove.
The ones that manage change well will be the ones we’re still talking about, buying from and are profitable.
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