Creativity in the age of AI
Creativity and AI. These are the two most disputed words of modern marketing. The man vs the machine. The real and the artificial. The artist and the technician.
The report consists of 5 mini-essays exploring how we should think about the two. What might it mean for our industry? Where lie the opportunities? And how combining the two can create a new form of magic.
What you will get from the report:
- How brands can win in the age of AI
- Why creativity is in all of us and how to harness it
- Why everything is just a bit dull
- Will AI do 95% of our job?
- If AI does all the work, how will the next generation of talent thrive?
We hope you find it useful.
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