Biofarm exists to turn unproductive land into thriving habitats. Enabling developers to build more, landowners to earn more and our natural habitats to thrive.
We were tasked with a full rebrand:
01. Create a proposition and positioning that articulates clearly who Biofarm are, what they do and to whom.
02. Build an identity that differentiates them in the sea of sameness. Away from the green washing and corporate blandness of B2B.
03. Launch a campaign that doesn’t just shout the loudest but enriches the lives of their audiences.
“The rebrand is ambitious and it feels like a big step forward. It’s given us a clear identity and a strong foundation to build on as we grow. The result is a brand that reflects our values and sets us up for what’s next”
Both strategically and creatively, we anchored the brand in the idea of “All the Small Things”.
Celebrating the details in both construction and nature where mighty things grow, from the smallest of things.
With a minimalist design system, handcrafted illustration by Zoe Baker and photography by Zoe Salt, Biofarm’s new identity communicates clarity, craft, and coexistence.
Launched in September 2025, Biofarm has seen a 202% increase in new users to their website.
It is also starting to show a longer-term impact by reframing their future. Shifting brand from a “foreign land” to their biggest competitive advantage, a foundation designed to last 30+ years, just like the habitats they protect.