Biofarm exists to turn unproductive land into thriving habitats. Enabling developers to build more, landowners to earn more and our natural habitats to thrive.
Biofarm came to us at a definitive moment of change. No one was dominating the high-growth BNG (Biodiversity Net Gain) market, creating a golden opportunity for them to step up and own it. The brief was a top-to-bottom rebrand: build a clear proposition, design an identity that breaks the category's cliches and launch a campaign that enriches the lives of their audiences.
“The rebrand is ambitious and it feels like a big step forward. It’s given us a clear identity and a strong foundation to build on as we grow. The result is a brand that reflects our values and sets us up for what’s next”
We started by interviewing everyone from local planning authorities to Biofarm’s own team. We uncovered that their offering was getting lost in translation.
To guide them through this inflection point, we anchored the new brand in the concept of "All the Small Things." As both nature and construction, mighty outcomes grow from tiny seeds and individual bricks.
We deliberately moved away from the category's generic aesthetic. Instead, we prioritised the craft behind it all, commissioning the illustrator Zoe Baker and the photographer Zoe Salt to capture the species thriving due to the work Biofarm is doing.
We wrapped this in a minimalist design featuring a playful custom font and heavy white space, symbolising the idea of coexistence over conflict.
We completely overhauled Biofarm’s brand, from their website and sales collateral to a punchy, confident launch campaign.
Since it launched, Biofarm has seen a 202% increase in new users to its website.
The longer-term impact has been an internal mindset shift. Biofarm has gone from viewing "brand" as a foreign concept to using it as its sharpest competitive advantage.