In 2014, Mir set out to simplify the way small businesses manage their money. One smart platform. No friction, no fine print.
The product had momentum. The brand needed meaning. A sharper voice.
This is the new era of something great
Mir began with a simple idea — cities should move at the speed of life. Seamless booking. Shared rides. Zero emissions. What started in three boroughs expanded to 40 global cities in under five years.
They didn’t just refresh our identity. The work feels thoughtful, bold, and unmistakably us.
Working with Dacre completely transformed how people see our brand. They didn’t just refresh our identity. The work feels thoughtful, bold, and unmistakably us.
—Tom Books, client