Agencies, we’ve lost our heads. We’re high off admin. Getting messed up on a potent concoction of timesheets, 100-page decks and MANDATORY meetings.
27 Jan 2025
Agencies, we're high off admin
Brands & agencies need to adapt to the ‘prolific never precious’ production model.
22 Jan 2025
The new prolific production model
“Creativity is not a rare ability. It is a fundamental aspect of being human. It’s our birthright. And it’s for all of us.”
17 Jan 2025
How we should think about creativity
Many companies are touting that they use AI in some form or another. Focusing on AI as the thing, forgetting people want what the product/service enables.
07 Jan 2025
AI is a horizontal enabling layer
With the rise of GenAI & Creative Automation more roles are moving from creative ones to more admin based.
19 Dec 2024
Why our roles are becoming more admin based
Our industry's time-based model isn’t fit for purpose. It’s a hangover from the media commission's days.
18 Dec 2024
Stop selling time, sell an advantage
As the barrier to creating becomes more and more commoditised. How will people build a career in the industry?
15 Dec 2024
If AI does the work, how will talent thrive?
A rallying call to all Accounts people out there
07 Oct 2024
Why does everyone hate account managers?
It’s our mantra, manifesto, call it our vision… it's our reference point. Why our founder Alex Dixon set up the advertising agency DACRE.
29 Nov 2024
